Project in brief

CMV Action is the only UK charity offering advice and support to families affected by congenital CMV. Their mission is to limit the devastating impact of this common yet little known virus for those affected and for future generations. Supported by medical professionals, they fundraise and raise public and professional awareness of congenital CMV. OXygen worked with CMV Action to refresh their website with the intention of creating a more user-friendly and streamlined experience.

What we did

  • Website Design & Development
  • UI/UX
Mockup of pages from CMV Action website
CMV Action website homepage

Making key resources easy to find

Following an in-depth briefing call with the working group from CMV Action, OXygen extracted all web copy from the existing pages before creating a detailed wireframe for a new navigation, making it easier to find relevant resources. The OXygen team also sourced new imagery for the site for CMV Action to add to their brand guidelines, and created iconography for the new landing page. The result is a fresh new look and enhanced usability, whilst incorporating all of the original CMV Action brand.

View the CMV Action website
Mockup of CMV Action website on mobile

The website redesign process was made easier by the professionality and flexibility of the OXygen team. Working with our virtual team, often with limited availability, is not easy, but OXygen adapted to ensure that our requirements were heard and responded to. Their attention to detail and creative approach has resulted in a website of which we can be proud.

Sharon WoodProject Manager - CMV Action