Project in brief
Sculpt (previously IARS International Institute), is a UK-based charity providing research, training and work-experience opportunities that empower young people to shape their own futures and those of their communities. They work directly with young people, employers and professionals who support young people. All their work is guided by young people themselves and based on carefully researched evidence. Sculpt came to OXygen as IARS, who felt their name and brand identity failed to accurately reflect the charities vision, mission or end users. IARS sought a new name and identity that put young people front and centre, showcasing the solutions offered for young people to help them feel positive about their futures.