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At OXygen, we spend a lot of time working with clients on their annual and impact reports. Read on to find out some of the tools we use to make your reports impactful and engaging!  

Incorporate digital elements

Including engaging visuals, such as infographics, video and animation can make your annual report more accessible and can make complex information easier to digest. At OXygen, we are big advocates of inclusive and accessible design, which you can read more about here.  

Use your brand story

Craft a narrative that communicates your organistion’s unique personality. A well-crafted story can set you apart from the crowd and create an emotional connection between you and your audience. This can lead to an increased interest and build trust with your stakeholders. 

Create content

Your report can be used to generate bite-sized content for your communications strategy. Extract key insights and thought leadership snippets to use as social media posts.  This ensures your organisational impact is always front of mind. 

Visually appealing

Don’t be afraid to be bold with your design. Annual and impact reports can be some of your most consumed content, and using bold visuals and striking imagery can help captivate your readers. 

Make it interactive

Including elements such as clickable links, timelines and expanding sections allow your readers to explore deeper into certain topics. This enhances your audience’s experience in addition to making the report more dynamic. 

Don’t forget the headlines

Make sure you include a highlights page or executive summary at the start of your report. Even if your stakeholders don’t have the time to read the whole document, they will easily be able to identify your main areas of impact.  


Our team love working on projects that illustrate the amazing work our clients our doing. Get in touch today to find out how to breathe life into your reporting at 

Ruth Davis
Ruth Davis – Account Manager

Ruth joined the Oxford HR Group in 2018 after graduating from the London School of Economics and Political Science. She is particularly passionate about social impact and how purpose-led businesses can communicate their impact. Working within the OXygen team in a project management capacity, Ruth has run projects with many clients, ranging from small local charities to larger international organisations. Excelling at all things project management, she ensures OXygen projects progress smoothly, adhering to all deadlines and that our clients are informed at each stage of the process. She also assists, where necessary, with content creation and social strategy.