We work iteratively, seeking your input and feedback at every stage of the process and sharing our experience and insight along the way.
We’re OXygen
A curated team of creatives and strategists united around the desire to see an equitable, sustainable planet, delivered by brands inspired by the need for urgent change.
What we do
Campaigns
Campaigns
- Content strategy
- Social media campaigns
- Email marketing
- Printed collateral
Brand
Brand
- Tone of voice
- Messaging
- Visual identity
- Brand guidelines
- Reports & publications
Digital
Digital
- Website design
- UI/UX
- Hosting & maintenance
- SEO & analytics
- Video & animation
Internal
Internal
- Employer branding
- Intranet design
- Equity, diversity & inclusion comms
Our team
Suzie joined the Oxford HR Group in January 2019 as Communications Director. She holds a BA (Hons) in Journalism from Cardiff University and has worked in Marketing for over 15 years.
Prior to working for the Oxford HR Group, Suzie has developed through the line advertising campaigns and worked on the global strategies for companies such P&G, Nissan, Delta Airlines, Barclays, COI, World Horse Welfare, Vodafone and VTECH. Suzie is particularly interested in how technology and digital innovation can contribute to the global UN goal of ending hunger and poverty by 2030.
Suzie is a Trustee on the Board of the charity CMV Action, endeavouring to support awareness and fund vaccine research for this virus.
Tim is a multi-disciplinary designer, with many years of experience designing graphics with impact and seamless user experiences. He holds a BSc in Product Design from Brunel University London. Initially designing consumer products, he has since worked on a diverse range of projects from creating brand guidelines to website re-design and creation, animated video, event collateral and strategic brand positioning documents both for startups and large companies such as WWF, Motorola and Pyrex. Tim is passionate about the use of design as a tool for positive social change, and his main areas of interest are racial inequality and children’s social care.
Ruth joined the Oxford HR Group in 2018 after graduating from the London School of Economics and Political Science. She is particularly passionate about social impact and how purpose-led businesses can communicate their impact. Working within the OXygen team in a project management capacity, Ruth has run projects with many clients, ranging from small local charities to larger international organisations. Excelling at all things project management, she ensures OXygen projects progress smoothly, adhering to all deadlines and that our clients are informed at each stage of the process. She also assists, where necessary, with content creation and social strategy.
Ruth holds a Certificate in Professional Marketing from the Chartered Institute of Marketing, a Certificate in Project Fundamentals and is learning French. She is currently studying MSc Sustainable Development at the University of Sussex/Institute of Development Studies.
Paul is a multi-disciplinary graphic designer, joining the OXygen team in May 2022. He holds a BA (Hons) in Graphic Design from The University of Edinburgh and is passionate about all things design and technology, exploring how these can be used as a force for good. His main areas of interest lie in climate action and sustainability.
Paul brings a rich and playful design process with him to OXygen, creating effective and meaningful solutions that thrive across digital and print. He has spent the past few years working as a freelancer alongside his academic studies, designing for a diverse range of clients and working across specialisms like art/creative direction, branding & identity, digital design, motion graphics, print design, typography and web design.
In over 20 years of writing and editing, Helen has marshalled words for diverse sectors, organisations and purposes. She’s drafted key marketing messages, brand language guides, user-interface copy and digital content. She’s edited books and reports, planned website content, and managed digital content migrations.
Trained as a journalist, with a degree in History and Politics from the University of Cape Town, Helen has worked as part of the communications team at a UK public health charity, done content strategy and copywriting work for UCL, the University of Brighton, The British Council and Unison. She’s researched and written for sectors ranging from child health research and hospice care, to flood risk and renewable energy, to plastic pollution and teacher training.
Melissa works to make sure people have all the right information at their fingertips to take a meaningful step – whether that’s supporting a cause, buying a product or making a new connection. As a linguist who has lived and worked across cultures, she’s skilled at adapting her words to speak to people in different walks of life. She’s written copy for websites, sales funnels, fundraising campaigns and promotional videos, and has an interest in helping brands define their voice.
Melissa’s background is in the homeless sector and she wants to see a world where there is a place for everyone to belong. She’s a trustee for a charity that helps people rise out of poverty through dressmaking.
Designing a better world
Accessibility
We pay careful attention to the needs of different groups and design content that is accessible to all.
Inclusivity
With our global reach, we’re very familiar with societal and cultural differences and we ensure our language and visuals include everyone.
Sustainability
Communications, both print and digital, have a big carbon footprint. We can help you make sustainable choices.
FAQs
What is a purpose-led design and communications agency?
It’s an agency with a difference. We are in this because we care deeply about creating a better world and believe that through impactful design and communications, we can help mission-driven organisations achieve this. We do everything you would expect from a design agency – digital, branding, content creation and management, employer branding etc. but exclusively for organisations that are led by their positive social and environmental impact.
What type of organisations do you work with?
We work exclusively with purpose-led organisations, those committed to making the world a better place. In particular we work with clients whose mission is aligned with the Sustainable Development Goals.
What are your areas of expertise?
Impactful digital design and content is at the heart of what we do. We love enhancing a brand’s story and visual identity so its mission reaches the right audiences – be that through a report, a new website or a suite of marketing communications. We strongly believe that good design can change minds, but great design can change the world.
How do you ensure your work is inclusive, accessible and sustainable?
We embed sustainability, inclusivity and accessibility principles from the very start of our process, to ensure our work delivers on our commitments to people and planet.
We’ve written a Guide to Inclusive Communications, which includes some of the practical considerations and steps we take, while we are working on a similar guide for Sustainable Communications.
We work to industry level standards for accessibility, while using powerful tools to measure and reduce carbon footprint of our websites and digital applications.
How do you deal with working across time zones?
Due to our global presence, we often work with clients from different time zones and find it can be a very efficient way of working. Managed correctly, we can work when the client in question is out of office, meaning they wake up to brilliant work in their inbox from OXygen! We are also happy to schedule calls either at the very beginning or very end of our (GMT) working day, to accommodate time differences.
Are you hiring?
We are always on the lookout for ambitious, driven and passionate talent to add to our pool of associates we work with. In particular, we are keen to establish relationships with freelancers in the countries where we have offices through the Oxford HR group, Oxford UK, Amsterdam, Nairobi, Singapore and Washington.
Do you do pro bono work?
We strive to offer one piece of pro bono work a year. And if not pro bono, we always ensure our rates are fair and reflective of the budget constraints of the organisation. We firmly believe in purpose before profit as a narrative for our work.
